SEO site Optimization for your Website in 2015

SEO Site Optimization for your Website in 2015

Ever year, SEO evolves into a more complex and refined discipline. In 2014, hundreds of industries took advantage of SEO services and this year it seems that is going to continue in the same vein. In fact, many studies confirm that search engine optimization was the best way of getting new clients this year and the previous year with about eighty five percent of retailers using it in order to grow their business. Other studies discovered that organic search was an instrumental starting point for a lot of brands to showcase their services and products to a larger target audience.

So with that being said, what are some of the things that search engine optimization practitioners can do in order to make sure last year’s momentum will stay the same or increase in 2015? Well, if you’re also wondering about that, then below we’re going to analyze 5 key areas in search engine optimization that should be on the list of every respectable marketer this year.

  1. Marketing To Audiences

SEO has changed dramatically in the last several years and given the fact that keyword data is not longer that important to Google, SEO has started to progress more as a discipline and marketers are focusing on creating a new way to segment audiences by merging traditional marketing concepts into search engine optimization.

Presently, it’s recommended that quantitative data around traffic generating topics is merged and then paired with the market insights concerning the kind of info that is helpful to people when they plan on buying something. On top of that, it’s also necessary to learn more about what the competitors are doing for those topics that generate traffic and that’s because as everyone knows, search is a 0 sum game.

Therefore, by finding data points, we can:

  1. Get a good idea of where the competition is doing great and the points where you can improve.
  2. Learn more about the types of content that perform well.
  3. Discover new keywords you can target.
  4. Identify new ways to tackle adjacent markets.
  5. Aligning Content and SEO Teams

The experience you create for your target market heavily influences your SEO efforts and what this means is that great search engine optimization has to be paired with high quality content.

Marketing To Audiences

When it comes to SEO, a lot of people believe that the way to best go about it is by using strategic content and then apply search engine optimization best practices in order to improve its visibility and value online. However, according to the Panda and similar Google updates, it’s better to focus on user quality and experience.

  1. Mobile Search Engine Optimization Should Be Prioritized

Making your website mobile is a must in 2015 and in fact, we have been reading about it for years now. Every brand and website needs to have a mobile marketing strategy and if you haven’t heard yet, Google is in fact penalizing websites that ARE NOT optimized for mobile devices in 2015.

Based on information from ComScore, the mobile traffic has surpassed desktop traffic which means that you now have a higher chance of making sales if you have a mobile friendly website than if you just have a regular website that’s optimized for desktop navigation. If you’re already convinced by this and have taken efforts to make your website mobile friendly, you need to make sure that it’s properly configured.

Mobile Marketing Importance Infographic


Many reports show that mobile configuration errors were responsible for a sixty eight percent loss in traffic coming from mobile devices. On top of that, even if Google does recommend that you go for a responsive design, it’s best that you consider a hybrid approach to get the best of both worlds.

  1. Consider Reporting and Measurement That Works

Consider Reporting and Measurement That Works

Even though there are many studies and research conducted in order to measure the influence of organic search, many marketers and brands are still struggling in order to quantify their efforts, measure results and continue to prove their position for search engine optimization budgets.

Even a few years ago we were discussing about having marketers that have great analytics skills. In fact, based on information from CMO Survey dot org, forty four percent of those who took part in the survey declared that they didn’t have the necessary metrics to prove the influence of marketing in ’14. Another survey, this time performed by Adobe, shone light on the fact that forty nine percent of internet marketers didn’t use data, but actually intuition when deciding on the type of marketing strategies they’re going to spend their money on.

The thing is that when it comes to reporting, it shouldn’t become more and more complex. This year, search engine optimization needs to focus on simplifying its data sources and using structured data sources in order to reveal the right info.

This means trying to identify the KPIs which matter to prove internet marketing efforts and trying to get a hold of the technology which is able to extract several sources of data into a single platform which offers real time insights in performance.

  1. Integrate Search Engine Optimization Info Across Teams

PPC Management

You should keep in mind that the Search Engine Optimization team or practitioner is working on the same goals as the rest of the teams. Therefore, when all the teams collaborate with one another in order to share what they have learned and use that information for cross channel marketing, they’re going to be a lot more effective and successful compared to working on achieving the same goals separately.

You can consider PPC and search engine optimization as a great example of 2 channels sharing a symbiotic relationship. PPC data can communicate search engine optimization and conversely. Also, reports form Kenshoo, Google and others show exactly how much paid search and organic search can influence each other’s success.

Making Small Steps Toward Mastery

You should consider search engine optimization for your website for as long as you plan on using them. By doing so, you’re going to continuously improve your websites’ online visibility which eventually has a positive impact on traffic and sales. You can only get more traffic and loyal customers if your website provides a great user experience, so make sure to focus on that in 2015 and your efforts are certainly going to pay off in the long run.

How to Setup Successful Social Media Campaign

How to Setup Successful Social Media Campaign

Are you someone who uses social media campaigns in order to engage with your clients?

Are you currently looking for useful tips that can help you engage with your clients?

No matter if you’re currently trying to build a better campaign or maybe want to start your first one, there are certainly a few things you should keep in mind before considering this.

That is why in the article below we’re going to focus on several tips that can help you build and run a successful social media campaign. Let’s get right at it!

  1. Select And Then Build The Best Possible Campaign

Select And Then Build The Best Possible Campaign

The great thing about social media campaigns is that they generally offer you many options, from interactive quizzes to newsletters and all the way to voting contests and many more. But you should also not forget that different campaigns are going to deliver different results and that is why before you start yours, you need to have a clear goal and know exactly what you want to achieve with it. With those goals in mind, make sure that you thoroughly research and then choose the right campaign which you think is going to work for you and then think well about how you’re going to build it.

Look for tips that can help you build a successful social media campaign

You’ll find that there are many companies out there that offer you software which can help you build your online campaign. But while some of them cost thousands of dollars, others come free of charge. Obviously, if you want to reduce your risk of losing money, then you should go with one that offers you great services for a low cost.

Once a luxury, campaigns that look amazing on mobile device are not meant for the big retail stores anymore. Since there are more and more people who are using their mobile devices in order to access the internet, it only makes sense that you consider making your campaign mobile friendly.

Make sure to look for a service which allow you to install campaigns anywhere. The truth is that a lot of 3rd party campaign builders are only going to be compatible with Facebook. However, if you want to host yours on other platforms, then you need to look around.

  1. Consider Action-Gating

Create action gating campaigns

Undoubtedly, Facebook is hands-down the most popular place where you could run a campaign. Sadly, almost a year ago Facebook announced that it no longer allows like-gating. Many users were actually upset about this and for good reason: this was a great way for many businesses and marketers to get more fans and increase ROI.

However, you now have a different option to consider and that is action-gating. This refers to when you’re asking users to do something for you, like share your posts, like your posts in order to get something in return from your brand. This is undeniably quite attractive and some may say it’s better than like-gating. That’s because not only does it work anywhere you would like to run your campaign, but it provides a lot of value.

  1. Start Spreading The Word

Spread the word about youe social media campaignDid you know that 75% of the success of a campaign is going to be influenced by proper promotion? The good news is that promoting a campaign is fairly simple and you have a lot of tools that can help you to do that. Most of them are free to use, which saves you good money in the long run.

You should also ensure that your campaign is designed with sharing features in mind and make sure that you also offer incentives to people to like and share your campaign. For instance, even if you’re currently running a Facebook campaign, that doesn’t mean that people on Twitter or Google Plus don’t have to know about it.

  1. Offer Great Prizes

Offer prizes to your contestants

There were many companies in the past that made huge mistakes when they used social media, mistakes that involved offering expensive prizes that weren’t actually aligned with their brand. So instead of offering people an iPad for instance, you should offer them prizes from your own range of products.

Now when it comes to the prize, remember that you don’t need to offer an expensive one, but it does need to be valuable enough in order to match the level of effort required to enter the contest. If you plan on offering a twenty five percent discount coupon, then you may want to consider asking everyone who participates to fill out a form. On the other hand, if you plan on offering an overseas vacation, then the entry should be a bit tougher and require individuals to submit videos and photos for a voting contest.

  1. Curb Required Form Fields

Curb Required Form Fields

Basic forms are generally used by a lot of campaigns and that is because users find it easy to fill them out and then be granted entry. The good news is that when you’re going to create an entry form, you can basically ask users for almost anything: their marital status, their gender, their birthday, their phone number, their E-mail address and so forth. However, even if you’re tempted to ask them for as much info as you want, you should try and hold back.

Make sure to consider using a form that requires users to input little personal information in order to participate.

If you ask for a lot of information, then many people are just going to refuse to enter the contest. With each form field you require, you’re going to experience a ten percent drop in opt-in rate.

That is why you should not make every form field a requirement, but only require the info that is essential for your future marketing efforts.

Wrapping Up

If you want to easily gather demographic feedback and information from your audience, but also enlist user generated content and build E-mail lists and more, then starting a social media campaign is the best way to achieve that. No matter what goals you may have, they can be easily achieved once you can build a campaign around them. And if you want to get the best possible results, make sure that the campaign is promoted across your existing profiles and websites and that it’s also mobile friendly.

Using wordpress for local business websites

Top 10 Reasons to Use WordPress For Your Business

If you are like the majority of business owners, then:

  • You already have a website, but it’s not how it needs to be and you’re not proud of it.
  • You know you need a great website, but you couldn’t find the money or time to get one.

Regardless of the group you fall into, WordPress is certainly the best solution you should consider to fix this. So with that being said, below we’re going to take a better look at the top 10 reasons why you need to consider using WordPress for running a business website.

1Simple to update, manage and setup

Using WordPress is easier than ever and you don’t need to worry about having any HTML experience at all. To use it, all you have to have is an internet browser and an online connection. But since you’re already reading this website, you probably have everything you need in order to get started. Therefore, you should go to and get a free account. If you didn’t get a domain yet, then don’t worry about it, since you can pay a small fee and get it there as well.


2WordPress is great for your website and blog

Initially WordPress was a blogging platform, but that changed pretty fast and now they’re a full featured web CMS. As a result, not only will you be able to use it to manage your blog, but your entire website as well.


3Thousands of themes to choose from and many of them are free of charge

One of the best things about WordPress is that with it you can have a professionally designed website without having to worry about hiring a web designer to change anything about it. Since there are thousands of themes you can choose from to apply to your website, you can easily make it look exactly the way you want to.


4Add great features to your website by using the right plug-ins

Would you like your website to have some extra functionality? If that’s the case, then how about you start downloading the plug-ins needed to add those specific functions you’re interested in? No matter if you need a full featured e-commerce system or a simple contact form, you’re certainly going to find a plug-in that can meet your needs.


5WordPress is SEO friendly

One thing that’s simply amazing about WordPress is that it solves a lot of search engine optimization issues. So when you’ll use it to design your website, the end result is going to be a website that is highly visible on the internet.


6WordPress is popular

Since there are thousands upon thousands of professional quality plug-ins and themes, WordPress is currently one of the most popular web publishing systems in the world. In fact, more than twenty three percent of the websites in the world are powered by it, which is simply mind-blowing!


7The WordPress community

Since there’re many people who use WordPress, it’s obvious that it has a very generous, active and first of all massive community that can offer you support, improve the overall functionality of WordPress and exchange ideas as well. If you want to get in touch with the community, you can do that using the official WordPress forum or even do it personally at various WordCamp events worldwide.


8WordPress is mobile ready

Many people are using their mobile devices in order to browse the internet and what’s amazing about WordPress is that it’s mobile ready. This means that once you start using it to power your website, everyone who is going to visit it, either from a mobile device or from their computer is going to enjoy a smooth navigation.


9WordPress is mature

Did you know that WordPress is over a decade old? What this means is that during this time it was greatly enhanced, tested and refined to work as best as possible.


10WordPress is open source

Last but not least, compared to other website building tools out there, WordPress has no commercial limitations or restrictions and it’s also open source. So you can easily use it in any way you want, anywhere you want. As a result, when you choose to use it, you’re going to be the one who is in full control over his website.

Ten Business Branding Tips For Local Businesses

Ten Business Branding Tips For Local Businesses

According to a survey done by the Pew Foundation, the US is all for small businesses. The study discovered that more than seventy one percent of Americans view small businesses a lot better than religious organizations or any other institutions. The reason for that is because they have a positive influence on the economy and they can also create valuable customer experiences. So if you’re someone who is trying to start one such business, what are some of the things you need to do to leverage these experiences and grow your brand’s appeal without poking your wallet?

  1. What is Your Brand?

One thing you really need to understand about your business is that it’s a lot more than your products, merchandising or logo. In fact, it’s about the entire experience people have as a result of interacting with your business. This includes your social media presence, the way you showcase your products, how you treat your customers and everything else that you do to establish credibility and trust of your business.

  1. Build A Community Around Your Brand 

If you want to strengthen your brand even more, then you should build an online community to achieve this. To do this, you should use social media (think Twitter and Facebook), but also make offline efforts such as participating in community charities, fundraisers, local events and so on.

  1. Have Great Services and Products

If you really want your business to skyrocket, then you need to offer great quality products and services that make people recommend you to their friends. Also, it doesn’t matter if you’re the most charming and coolest business owner there is, since this won’t be enough to keep customers coming unless you meet and also exceed their expectations.

  1. Communicating with Customers

If you want your brand message to be distinct, you need to learn how to communicate with your customers on social media, on the phone and also in person. However, if you have no idea what your voice should be, don’t worry about it: just take a peek at other brands and you’ll immediately know who you should emulate.

  1. Get A Great Logo And Name 

Your business’ logo and name need not only be unique, but also easily recognizable. Sure, they can be changed along the way, but this will be very expensive and in some cases, it may end up in failure. Therefore, the name and logo of your business need to reflect your market, the products you offer, what you stand for and your brand’s personality as well.

  1. Be Your Own Business' Advocate

If you’re very passionate about your business, then why not become its advocate? You can do that by telling people what you do, how it all started, the story behind the services or products you’re selling and everything else you think they should know.

  1. Stand Out

To make sure your brand stands out, you need to find out exactly what makes you unique on the market. When you do find that out, you’ll need to weave your differentiators into your business’ marketing and messaging in order to get more clients.

  1. Be Reliable

Nevertheless, always try to be reliable and never fail your customers. If you want to have many customers who are loyal to your brand, you need to deliver on your promises and make sure your customers are always happy.

  1. Clients Need To Know The Face Behind The Product 

The majority of businesses out there fail because of the business owner’s absence. And if you watched Kitchen Nightmares with Gordon Ramsay, then you probably know why and how easy it is for a business to fail if the owner isn’t in charge of it properly. Sure, it’s vital that your business still runs without you, but you need to be there to strike a balance and continuously improve it in any way you deem suitable.

  1. Have a Value Proposition

To differentiate yourself from the competition and define your brand, you should have a value proposition. What is your niche? What are you doing in your niche that is different and unique compared to what others are doing? By being able to answer these questions, you’ll finally be able to define what value you bring to your clients then spread the word about it.

You can find more information about business branding at

Why YouTube Marketing Is Essential For Your Online Success

Why YouTube Marketing Is Essential For Your Online Success

Video is undoubtedly an integral part of the online experience of millions of us and there’s no other site on the planet that hosts more videos than YouTube. Since there are more than three billion videos users can access each day on YouTube, this is the best place for any marketer who wants to promote his products or services to a worldwide audience. Contrary to what some may believes, seventy percent of the traffic on YouTube originates from outside the US, making this the best place to target a wide range of customers.


While there are many other social media platforms that you can use in order to promote your products or services, YouTube is a lot more effective than. The good news is that other platforms are very helpful, too, since you can use Twitter and Facebook for instance to drive traffic to your YouTube videos. If your videos make the front page, then you’ll get even more traffic.


Since you can easily create your own YouTube account, it’s easy to add content to it and create a series of related videos that target a certain audience or demographic for instance. From the YouTube dashboard you can edit, move, delete your videos and take advantage of many other options that help you maintain a clean and effective YouTube channel that constantly attracts more views. However, if you want to feature your videos on the front page, you can opt for a branded channel. This is what most marketers will go for, since it’s cheap and greatly improves your overall ROI. Here is a good explanation of Youtube Channels –


One of the best things about YouTube is that in order to see how many views a certain video has, you only need to look at the bottom right side of the video. Because of this metric, you can gauge what videos work best in attracting a lot of views and focus on creating more targeted video marketing campaigns in the future. Other than that, you can also see how many people commented on your video, how many recommended it and so on.


On top of offering you the chance to upgrade to a brand channel, YouTube also allows you to buy advertising which runs beside specific videos or on the home page. Better yet, since you can also use keywords, you can easily improve the traffic of all your videos if you know which ones to target. Lastly, keep in mind that as a marketer, you’re only going to pay based on the number of users who will eventually click and watch your videos.

What web design agencies offer

What Web Design Agency Does?

There are countless web designs agencies available when you search the Internet. These are some typical services offered by most of them and descriptions.

Website Design and Development

Development of powerful websites that utilize the latest web technologies. Most guarantee affordability and easy usage.

  • Search Engine Optimization

They all seem to have a solution for reaching front page of Google, when you sign a contract it will usually state that nothing is guaranteed.

  • Social Media Marketing

The impact of Social Media sites such as Facebook and Twitter on business today has been tremendous. There are new ways to build your brand and generate leads through these web 2.0 entities. It’s basically about building your brand and integrating your website directly with the top social media websites.

  • Web 2.0 Applications

Blogs, forums, contact forms, discussion boards, eCommerce modules, shopping carts, slide shows and more. All that is available for integration with your website or as a separate entity.

  • Content Development & Content Publishing

A important part of having a good website is the quality of the content. Agencies offer creation of unique content containing all the information necessary to populate your site. Also, more promotional and branding content might be submitted in a form of blog posts, articles, and press releases to all of the major article directories and social bookmarking sites.

  • Unique Marketing Campaigns

There are also unique web marketing campaign for a website and / or business branding.

If you prefer watching a video explaining what exactly web design is, click below.