According to a survey done by the Pew Foundation, the US is all for small businesses. The study discovered that more than seventy one percent of Americans view small businesses a lot better than religious organizations or any other institutions. The reason for that is because they have a positive influence on the economy and they can also create valuable customer experiences. So if you’re someone who is trying to start one such business, what are some of the things you need to do to leverage these experiences and grow your brand’s appeal without poking your wallet?
What is Your Brand?
One thing you really need to understand about your business is that it’s a lot more than your products, merchandising or logo. In fact, it’s about the entire experience people have as a result of interacting with your business. This includes your social media presence, the way you showcase your products, how you treat your customers and everything else that you do to establish credibility and trust of your business.
Build A Community Around Your Brand
If you want to strengthen your brand even more, then you should build an online community to achieve this. To do this, you should use social media (think Twitter and Facebook), but also make offline efforts such as participating in community charities, fundraisers, local events and so on.
Have Great Services and Products
If you really want your business to skyrocket, then you need to offer great quality products and services that make people recommend you to their friends. Also, it doesn’t matter if you’re the most charming and coolest business owner there is, since this won’t be enough to keep customers coming unless you meet and also exceed their expectations.
Communicating with Customers
If you want your brand message to be distinct, you need to learn how to communicate with your customers on social media, on the phone and also in person. However, if you have no idea what your voice should be, don’t worry about it: just take a peek at other brands and you’ll immediately know who you should emulate.
Get A Great Logo And Name
Your business’ logo and name need not only be unique, but also easily recognizable. Sure, they can be changed along the way, but this will be very expensive and in some cases, it may end up in failure. Therefore, the name and logo of your business need to reflect your market, the products you offer, what you stand for and your brand’s personality as well.
Be Your Own Business' Advocate
If you’re very passionate about your business, then why not become its advocate? You can do that by telling people what you do, how it all started, the story behind the services or products you’re selling and everything else you think they should know.
To make sure your brand stands out, you need to find out exactly what makes you unique on the market. When you do find that out, you’ll need to weave your differentiators into your business’ marketing and messaging in order to get more clients.
Nevertheless, always try to be reliable and never fail your customers. If you want to have many customers who are loyal to your brand, you need to deliver on your promises and make sure your customers are always happy.
Clients Need To Know The Face Behind The Product
The majority of businesses out there fail because of the business owner’s absence. And if you watched Kitchen Nightmares with Gordon Ramsay, then you probably know why and how easy it is for a business to fail if the owner isn’t in charge of it properly. Sure, it’s vital that your business still runs without you, but you need to be there to strike a balance and continuously improve it in any way you deem suitable.
Have a Value Proposition
To differentiate yourself from the competition and define your brand, you should have a value proposition. What is your niche? What are you doing in your niche that is different and unique compared to what others are doing? By being able to answer these questions, you’ll finally be able to define what value you bring to your clients then spread the word about it.
You can find more information about business branding at http://www.entrepreneur.com/article/77408