Video is undoubtedly an integral part of the online experience of millions of us and there’s no other site on the planet that hosts more videos than YouTube. Since there are more than three billion videos users can access each day on YouTube, this is the best place for any marketer who wants to promote his products or services to a worldwide audience. Contrary to what some may believes, seventy percent of the traffic on YouTube originates from outside the US, making this the best place to target a wide range of customers.
While there are many other social media platforms that you can use in order to promote your products or services, YouTube is a lot more effective than. The good news is that other platforms are very helpful, too, since you can use Twitter and Facebook for instance to drive traffic to your YouTube videos. If your videos make the front page, then you’ll get even more traffic.
Since you can easily create your own YouTube account, it’s easy to add content to it and create a series of related videos that target a certain audience or demographic for instance. From the YouTube dashboard you can edit, move, delete your videos and take advantage of many other options that help you maintain a clean and effective YouTube channel that constantly attracts more views. However, if you want to feature your videos on the front page, you can opt for a branded channel. This is what most marketers will go for, since it’s cheap and greatly improves your overall ROI. Here is a good explanation of Youtube Channels – http://google.about.com/od/k/g/YouTube_channel_Def.htm
One of the best things about YouTube is that in order to see how many views a certain video has, you only need to look at the bottom right side of the video. Because of this metric, you can gauge what videos work best in attracting a lot of views and focus on creating more targeted video marketing campaigns in the future. Other than that, you can also see how many people commented on your video, how many recommended it and so on.
On top of offering you the chance to upgrade to a brand channel, YouTube also allows you to buy advertising which runs beside specific videos or on the home page. Better yet, since you can also use keywords, you can easily improve the traffic of all your videos if you know which ones to target. Lastly, keep in mind that as a marketer, you’re only going to pay based on the number of users who will eventually click and watch your videos.